Director of Sales, VpCI – North America

Position Summary

The Director of Sales leads Cortec’s VpCI commercial strategy and sales execution across North America to achieve revenue, margin, and growth objectives. This role develops regional sales leaders, directs sales planning and forecasting, and strengthens customer and distributor relationships and performance. The Director aligns commercial plans and customer commitments with manufacturing, supply chain, product innovation, and corporate goals.

Position Responsibilities

• Develop and execute annual and long-term sales plans with clear revenue, margin, and growth targets.
• Lead, mentor, and develop Sales Managers; communicate goals and expectations and build a culture of accountability, integrity, and data-driven decision-making.
• Assess sales capacity, territory coverage, and resource needs; lead the addition or realignment of sales roles to support growth.
• Identify market opportunities, customer needs, and competitive trends; evaluate market segmentation, distribution models, and territory structures.
• Lead accurate sales forecasting aligned with production and financial planning; maintain disciplined CRM usage, pipeline management, and performance reporting.
• Analyze sales, financial, and market data to inform pricing, margin improvement, and resource allocation.
• Build strategic customer, distributor, and channel relationships; support major negotiations, escalations, and high-impact engagements.
• Oversee distributor performance, development, territory alignment, and compliance.
• Partner with Manufacturing, Supply Chain, and Customer Service to align demand and customer commitments with capacity, service capabilities, quality standards, and regulatory requirements.
• Collaborate with Innovation, R&D, Compliance, and Product Management on product readiness and introductions; provide market intelligence and customer feedback.
• Represent Sales in corporate planning, sales and operations planning, and cross-functional initiatives; perform other related duties as assigned.

Minimum Education

Bachelor’s degree in Business, Marketing, Engineering, Chemistry, or a related field required.

Experience And Key Skills

Minimum 7 years of progressive B2B industrial or technical sales experience, with demonstrated revenue and margin growth, including at least 3 years leading multi-territory or regional sales teams.

Strong commercial judgment, strategic planning, forecasting, financial analysis, and distributor management skills are essential. Candidates must be able to develop sales leaders, negotiate effectively, manage competing priorities, and collaborate across functions. Knowledge of CRM systems, industrial markets, and the manufacturing, quality, and regulatory considerations affecting customer commitments is important.

WORK LOCATION AND TRAVEL

Candidates may be located in Minnesota, the Midwest region, or within reasonable proximity to a major commercial airport to support effective travel.

This role requires up to 50% travel across North America, including regular in-person engagement with sales leaders and periodic travel to Cortec Corporation’s headquarters. The selected candidate must be able to travel to headquarters quarterly and meet in person with sales leadership as business needs require.

Compensation And Benefits

The anticipated starting base salary range for this position is $145,000–$165,000 annually. This range represents Cortec’s good-faith estimate of the compensation available for this position at the time of posting. It is not typical for an individual to be hired or placed near either the bottom or top of the anticipated salary range. Actual starting pay will be determined based on job-related factors such as relevant experience, education, skills, qualifications, and internal equity.

In addition to base salary, this position is eligible to participate in Cortec’s bonus and/or commission program in accordance with the terms of the applicable plan.

This position is eligible for